Cat nutrition startup secures $28 million in investments

LONDON — KatKin, a European fresh food items and pet health and fitness-tech startup, a short while ago shut its Series A funding round, escalating its complete funding to $28 million. The spherical was led by Verlinvest and Perwyn and acquired participation from Kreos Funds and prior trader Octopus Ventures.

“I am very psyched to partner with Brett, Nikki and the KatKin team on their journey to revolutionize the pet foodstuff sector by providing healthful and contemporary cat meals at aggressive prices,” mentioned Lopo Champalimaud, board director at Verlinvest. “This is a sector that Verlinvest has been seeking at for some time and KatKin is exactly the kind of impressive and disruptive model that we like to help on its way to international leadership.”

KatKin strategies to use the funding to increase personalised health and fitness options to its products portfolio and extend its R&D abilities. The company will also grow its current cat meals producing plant in London, producing new careers and increasing its science-dependent, practical formulations to deal with a variety of overall health ailments in cats, including diabetic issues and renal disorder.

“Following our prior financial investment in the wholesome pet foodstuff sector, and the invaluable experience that we constructed up in this sector, it has been a delight to get to know Nikki and Brett and to study about KatKin and the monumental achievement they have had with their brand,” mentioned Andrew Wyn, founder and managing spouse of Perwyn. “We are extremely fired up to lover with them and to develop the following chapter in KatKin’s tale. The organization is very well-positioned to travel development in the swiftly expanding clean food stuff current market for animals, and we search forward to supporting KatKin on the execution of its expansion options.”

Launched in 2019 by siblings Nikki and Brett O’Farrell, KatKin presents contemporary cat meals, among the other cat health and fitness goods. In accordance to the corporation, it is Europe’s very first contemporary-cooked cat food items and health and fitness corporation, and its cat foodstuff has the greatest protein information in marketplace, earning it popular inside the European pet meals marketplace. To day, the corporation has served about 9 million foods to 80,000 cats throughout the United Kingdom.

Brett and Nikki O’Farrell, co-founders of KatKin. (Source: KatKin)

“…The demand from customers is large for KatKin — each individual six months we’re doubling in sizing and customer foundation,” Brett O’Farrell said. “We’re grateful to Lopo and Cecile at Verlinvest and Andrew at Perwyn, and Kreos as perfectly as for the continued aid from Octopus and our angel buyers. This assist doesn’t just devote in our enterprise but also the health and fitness and pleasure of cats and cat mothers and fathers.”

The company’s cat food is formulated with help from a US board-certified veterinary nutritionist and incorporates 100% human-quality meat, which is steam-cooked and then frozen. In accordance to the organization, cat meals is 1 of the speediest rising segments, as the industry is estimated to attain $50 billion by 2030.

“KatKin commenced when Nikki and I questioned what we ended up feeding our cats Molly, Kiki and Columbus,” Brett O’Farrell reported. “The a lot more we asked, the more horrified we have been at what we found. So we gathered an formidable, environment-class staff of individuals prepared to adhere their noses up at the cat food items chain.”

Backed by science, KatKin’s cat food items is formulated utilizing a proprietary algorithm from which customers can acquire personalized meals programs for their cats. The meals is portioned to healthy a cat’s individual age, excess weight, activity degree, body condition, professional medical circumstances and taste tastes. The cat food is sent instantly to people as aspect of a membership services, presenting contemporary formulation monthly.

To establish its fresh new-cooked cat food items, KatKin controls its entire provide chain, from component sourcing to completed-product shipping and delivery, to be certain its formulas continue being free from preservatives and fillers. The company’s fresh new-cooked, cat foodstuff incorporate eight recipes:

  • Splash!, formulated with whitefish, salmon and turkey liver
  • Gobble!, formulated with turkey thigh, gizzards and liver
  • Cluck!, formulated with hen thigh, liver and coronary heart
  • Baa!, formulated with lamb trim, liver and coronary heart
  • Mooo!, formulated with beef trim, coronary heart and liver
  • Quack!, formulated with duck meat, gizzards and liver, and rooster coronary heart and thigh
  • Oink!, formulated pork trim and shoulder
  • Bubble and Quack!, formulated with whitefish, salmon and duck liver

The business also offers cat treats and toppers.

KatKin is also scheduling for world-wide growth in 2023 with the start of many new products and solutions and expert services outdoors of pet food items, such as litter, flea treatment plans, intelligent tech, toys and pet insurance policies.

“We’re cat mothers and fathers that love tricky,” Nikki O’Farrell explained. “Cat wellbeing occurs to be our career, but it’s our passion to start with. And it exhibits — we’re the optimum-rated cat foods model on Trustpilot [a customer review platform]. It is all about creating consciousness between cat dad and mom, bringing them together as a local community to push improve in the cat food stuff market. With refreshing, individualized and unique meals costing significantly less than other high quality models and most mid-sector brand names, we’re on a mission to get all cats thriving.”

Go through more information from pet foodstuff brands.