MARS PETCARE ANNOUNCES NEW LEADER FOR PET NUTRITION CANADA

Daniel Calderoni Appointed as General Manager for Canadian Pet Nutrition Business

BOLTON, ON, Nov. 22, 2022 /CNW/ – Today Mars Petcare, a global leader in veterinary health, pet nutrition, innovation and technology, announced Daniel Calderoni as the General Manager for its Pet Nutrition business in Canada. Calderoni will help drive forward an exciting pipeline of innovation, as well as inspire the current and future generation of top talent at Mars Pet Nutrition in Canada. He was previously Vice President of Emerging Markets for Mars Pet Nutrition and formally assumed responsibility as General Manager this month.

Daniel Calderoni, Mars Petcare’s newly announced General Manager for its Mars Pet Nutrition business in Canada. (CNW Group/Mars Petcare)

Calderoni is a valued senior leader at Mars, having worked across several geographies and multiple functions in his eight years with the company. In his most recent role as Vice President of Emerging Markets for Pet Nutrition, Calderoni championed the importance of pet parent needs across emerging markets in support of Pet Nutrition’s global growth strategy. He also served as General Manager of Pet Nutrition in the Southern Cone, which includes Argentina, Brazil, Chile, Uruguay, and Paraguay. In this leadership role, he delivered strong results with a strategic focus on gaining share growth across channels and countries, prioritizing customer centricity, product innovation and ecommerce acceleration. Prior to joining Mars, Calderoni spent 10 years at Unilever, living and working in Brazil, South Africa, and China in a variety of marketing-based roles across multiple industries.

In his new role as General Manager for Pet Nutrition Canada, Daniel will leverage his broad global perspective and diverse experience, as well as his passion for people and pets to continue to grow the business and drive impact in the dynamic pet category – all in partnership with a team of dedicated Associates.

“Our Canadian business is made up of an exceptionally talented group of Associates, and Daniel’s addition to the team, as well as his inspiring leadership, is set to pave the way for even greater success in the market,” said Ikdeep Singh, Global President, Mars Pet Nutrition. “He brings with him a successful track record of experience across digital and brand marketing, as well as a global perspective that is vital for our ever-evolving pet parents. I’m confident that his tenure with Mars, experience across geographies and passion for championing Associate diversity and development across the organization will be central to driving our business forward.”

Calderoni’s leadership in Canada will build on the strong leadership demonstrated across Mars Pet Nutrition North America to deliver on the evolving needs of pet parents through the company’s leading innovation and iconic brands.

“As a devoted pet parent to our Dachshund, Banguela, I know firsthand how incredible the pet category is, and more importantly, how Mars Petcare truly celebrates the deep connection between people and our pets,” said Calderoni. “I’m excited to work with our talented Canadian team – a group of Associates who are poised to take our business from great to extraordinary – and support them in reaching their full potential. I’m thrilled to have the opportunity to accelerate our growth aspirations in Canada and continue to live our purpose: A BETTER WORLD FOR PETS.”

The Mars Pet Nutrition portfolio in Canada – including brands like PEDIGREE^®, WHISKAS^® and CESAR^® – serves over 9 million pet owning households.

ABOUT MARS, INCORPORATED

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This common purpose unites our 140,000+ Associates. It is at the center of who we are as a global, family-owned business, and it fuels how we are transforming, innovating, and evolving to make a positive impact on the world.

Every year, our diverse and expanding portfolio of quality confectionery, food, and pet care products and services delight millions of people and supports millions of pets. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR^®, Cocoavia^®, DOVE®, EXTRA^®, KIND^®, M&M’s^®, SNICKERS^®, PEDIGREE®, ROYAL CANIN^®, and WHISKAS^®. We are creating a better world for pets through nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, pet welfare and comprehensive veterinary care with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to act every day to help create a better world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn
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About Mars Petcare

Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE^®, WHISKAS^®, ROYAL CANIN^®, NUTRO™, GREENIES™, SHEBA^®, CESAR^®, IAMS™ and EUKANUBA™ as well as the Waltham Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs and cats, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.