PURINA SUPPORTS DOMESTIC VIOLENCE SURVIVORS AND PETS WITH SPECIALLY MARKED PACKAGING DURING NATIONAL PET MONTH

All through the US, practically 50 % of all domestic violence survivors (48 p.c) delay leaving an abuser simply because they don’t want to depart their pet behind, and as number of as 15 per cent of domestic violence shelters can accommodate animals. Purina and RedRover are performing to alter that.

Due to the fact 2019, Purina and RedRover have presented 30 Purple Leash Venture grants totaling about $500,000 to domestic violence shelters throughout the US. Purina has offered more than $1 million in funding, inclusive of the grants supplied by RedRover, and above 1,500 hours of volunteer function renovating shelters nationwide. Together, the two are performing towards a target of ensuring 25 % of domestic violence shelters are pet-helpful by 2025.

Purina, a founding member of the PAWS Act Coalition, also continues to advocate for federal means and funding to provide much more survivors the selection of pet-pleasant shelters. Before this 12 months, the Pet and Gals Basic safety (PAWS) Act Grant Method received full congressional funding as part of the Consolidated Appropriations Act of 2022, marking the initially time considering the fact that its passage that the PAWS Act has acquired the fully-authorized sum of $3 million in federal funding.

“It is only by functioning with each other that we will generate a long-expression shift in the dynamics of domestic abuse survivor products and services to include protections and accommodations for animals,” mentioned Nina Leigh Krueger, CEO and President of Purina. “We all have a part to play in shining a light-weight on this issue and supporting survivors with animals on their journeys to protection, and Purina is committed to executing our portion via the Purple Leash Venture.”

In celebration of National Pet Thirty day period, pet enthusiasts can get included and amplify the mission of the Purple Leash Venture:

  • Appear for Purple in the Pet Food items Aisle – Pet house owners can appear for signage and specially marked Purina brand name packaging throughout the month of May possibly at their favored stores which includes Walmart, Focus on, Chewy, Kroger, Meijer, PetSmart and Pet Materials As well as. To master extra about the program stop by www.PurpleLeashProject.com/PetMonth for added information.
  • Make a Donation – Donate to the Purple Leash Venture to support fund more grants for shelters. Pet enthusiasts who donate $60 or additional, will get a confined-version purple pet leash or cat collar that includes the Purple Leash Undertaking motto: Stroll. Recover. Collectively.
  • Share on Social – Use the hashtag #PurpleLeashProject in May possibly and through the calendar year to exhibit your help for aiding survivors and their animals.

To understand extra about the Purple Leash Venture, donate or indication up for ongoing updates, visit www.PurpleLeashProject.com

If you know another person who is becoming abused and prepared to escape with their pet, they can obtain information and facts on pet-friendly shelters in their spot at www.SafePlaceForPets.org.

About Purina

Nestlé Purina PetCare generates richer life for pets and the people who appreciate them. Started in 1894, Purina has assisted dogs and cats reside extended, much healthier lives by featuring scientifically primarily based dietary innovations. Purina manufactures some of the world’s most dependable and well-known pet treatment products and solutions, including Purina A single, Professional Plan, Extravagant Feast and Tidy Cats. Our extra than 8,700 U.S. associates acquire delight in our dependable pet foodstuff, address and litter brand names that feed 51 million pet dogs and 65 million cats every 12 months. Much more than 500 Purina researchers, veterinarians, and pet treatment professionals be certain our commitment to unsurpassed excellent and nutrition. 

Purina promotes responsible pet treatment via our scientific study, our products and our help for pet-similar organizations. Above the past five years, Purina has contributed much more than $150 million in direction of companies that bring, and retain, people and pets with each other, as very well as all those that assist our communities and surroundings prosper.

Purina is section of Nestlé, a world-wide chief in Nourishment, Wellness and Wellness. For extra facts, visit purina.com or subscribe here to get the most current Purina information.

About RedRover

Given that 1987, RedRover has focused on bringing animals out of disaster and strengthening the human-animal bond via emergency sheltering, disaster reduction products and services, economic help, and education and learning. To study how RedRover is building a much more compassionate world, visit RedRover.org

Resource Purina