‘Queer Eye’ stars launch pet lifestyle, nutrition brand

LOS ANGELES — New omni-channel pet life-style model Yummers introduced Sept. 15 with a line of premium pet food mix-ins. Yummers’ combine-ins present 18 products and solutions for both equally canine and cats offered in gourmet and useful recipes.

With additional than 90 million US pet dad and mom seeking healthful pet food stuff goods that also make their pets delighted, in accordance to Yummers, the new products strive to amplify a pet’s present meal by delivering range and a strengthen of nutrients.

The brand name was started by Rebecca Frechetter Rudisch, main govt officer of Yummers, Antoni Porowski and Jonathan Van Ness, stars of the Tv sequence “Queer Eye.” In accordance to the founders, they had been impressed by their personal animals to build Yummers.

“I’m so thrilled to lover with Jonathan and Rebecca to build Yummers, a certainly exclusive and joyful method to pet parenting,” Porowski said. “I am so grateful to have invested most of my life around pet dogs and care deeply for their diet and in general wellbeing simply because they have given and taught me so substantially. Foodstuff is all about like and link, and I have uncovered that it can be certainly 1 of the finest methods to exhibit how significantly you care about your pet.”

Petco Wellness and Wellness will provide as the brand’s distinctive retailer, carrying its products at extra than 1,000 pet retail suppliers and on-line via its e-commerce platform.

“We are thrilled to deliver even a lot more large-good quality, ground breaking diet alternatives to our curated assortment with the introduction of the Yummers line to Petco pet care facilities nationwide,” reported Shari White, senior vice president of merchandising and consumables at Petco. “At Petco, we’re fully commited to strengthening the life of animals by way of a detailed, 360-diploma tactic to their wellness and wellness, and Yummers’ emphasis on pets’ nourishment, contentment and overall wellbeing is wholly aligned with our mission.”

Formulated with substantial-quality elements, which include protein, Yummers’ pet meals blend-ins are readily available in two lines: Gourmand and Functional. The Gourmet blend-ins are freeze-dried and characteristic single-component proteins, accessible in Chicken, Beef Liver, Cheddar Cheese, Salmon and Sweet Potato, and Turkey and Cranberry flavors. The Functional blend-ins present added vitamins that focus on certain pet overall health problems, like pores and skin and coat, digestive and heart well being. The combine-ins can be mixed with 1 another, as well as a pet’s normal food, to supply much more flavor and assortment although boosting diet.

“Some of the most gratifying interactions in my life have been with my animals and they have enriched my everyday living further than words and phrases,” Van Ness explained. “We have bonded around our appreciate for animals, and we want Yummers to aid people today give all the joy and really like back again to their pets that they give to us.”

All of Yummers’ recipes are grain-cost-free and meat-to start with and are sourced, manufactured and packaged in the United States. The brand’s packaging is built from write-up-purchaser recycled (PCR) materials and works by using sustainable printing inks to aid reduce waste.

“Pets ought to have an unbelievable existence and that starts at mealtime,” Rudisch claimed. “At Yummers, we celebrate the joy, pride and fulfillment pet dad and mom experience when they present the best care and existence working experience for their animals.”

Yummers’ solutions are readily available at YummersPets.com, with an selection to subscribe for car delivery, as very well as at Petco.

Browse extra about new pet meals and take care of solutions.