A youthful Australian entrepreneur is generating waves in pet food marketplace with her subscription-primarily based puppy meals, with the corporation getting now furnished far more than 10million balanced and balanced human-grade foods to furry good friends.
Anna Podolski from Sydney commenced cooking new foods for her dog Lyka immediately after she discovering the destruction processed kibble was carrying out to her health.
Getting arrive up with more healthy selections, the 31-year-aged businesswoman realised some others may possibly want to make improvements to their pooches wellness by ‘using food stuff as medicine’.
She enlisted the support of built-in veterinarian Dr Matthew Muir and in 2018 the pair co-founded a organization, named just after Lyka herself, building and offering healthy and balanced pet dog food items.
Anna Podolski (appropriate) 31, started out her possess healthy pet food items enterprise immediately after viewing the added benefits of feeding her personal puppy, Lyka (still left) nutritious foodstuff and has offered additional than 10million meals
She enlisted the help of vet Dr Matthew Muir (still left) and co-started a organization, named soon after Lyka herself, for Aussies to have wholesome and balanced doggy food items delivered to their doors
Anna had discovered that Lyka was not wholesome in spite of staying fed supposedly ‘premium ‘ canine food stuff.
‘She was itchy all the time to the stage she was forming scars, she was shedding a whole lot and undertaking truly stinky farts and her enamel have been bad,’ she mentioned.
A vacation to the vet stunned Anna when the clinician informed her Lyka would have to have a couple tooth extracted.
She started off executing her personal research on how to superior Lyka’s overall health by diet and was ‘shocked’ by what she discovered.
Anna assumed she was dong the finest issue by Lyka by feeding her a top quality kibble food items but observed her overall health wasn’t as superior as it could be
Following doing intensive investigation into puppy nutrition, Anna did absent with the kibble and started off cooking Lyka healthful foods fit for a human
‘I did not realise the forms of ingredients that were going into these kibbles. I also uncovered the influence of higher warmth processing,’ she stated.
Anna uncovered kibble, which about 80 per cent of dog proprietors feed their animals, was loaded with carbs and starches as nicely as artificial natural vitamins and minerals.
‘Kibble is also place by means of 4 superior heat processing sets which destroy the pure vitamins in the meals,’ she included.
‘I’m balanced and try to eat very well myself. It didn’t make feeling to me that I was having fresh new and real foodstuff and she was ingesting processed.’
After undertaking substantial investigation into puppy diet, Anna did away with the kibble, which she calls ‘meat flavoured bread sprinkled with synthetic nutritional vitamins and minerals’ and began cooking Lyka wholesome meals healthy for a human.
She explained it was quite ‘basic’ but consisted of meats, vegetables as effectively as dietary supplements such as fish oil and kelp ability.
‘Within months Lyka’s well being improved. She was additional energetic. Folks had been commenting on how vivid she was,’ she stated.
Anna was performing as a promoting guide but desired a lot more out of her work everyday living so and the expertise with Lyka prompted the thought for a business
‘Her itching minimized, her shedding reduced, she rarely farts and her tooth have improved – we haven’t appeared back again due to the fact.’
Anna was not entirely happy in her perform as a internet marketing expert, and before long decided she would attempt to convert her wholesome canine meals into a business.
‘Throughout my job I was looking to make a swap. I was not fulfilled with the effect I was earning so wanted to establish my possess get started up,’ she reported.
‘I was actively on the lookout for thoughts and places to go into to make an effect and a favourable big difference in the earth so I was lucky I was dealing with all that wit Lyka.’
Anna realized the rewards as she’d seen them for herself but obtaining no scientific, veterinary or nutritional qualifications she enlisted the aid of Dr Matthew Muir.
Dr Matthew is an integrative vet, which is a practitioner who utilises common and different medicines, and his particular curiosity in pet nourishment meant that his and Anna’s ‘visions aligned’.
Anna realized the benefits as she’d observed them for herself but obtaining no scientific, veterinary or dietary background she enlisted the assistance of Dr Matthew Muir
They needed to produce wholesome food strategies for men and women to feed their pooches with a well balanced combine of protein, wholefoods and natural vitamins
They preferred to create wholesome food ideas for individuals to feed their pooches with a well balanced mix of protein, wholefoods and vitamins.
Dr Matthew along with a group of board-accredited veterinary nutritionists curated the meals that are even excellent and scrumptious enough for persons to consume.
‘Ingredients ought to be as clean as achievable, and contain a combine of superior-quality proteins, omega fatty acids and small carbs,’ Dr Matthew described.
‘Some of the rewards of these I see in clinic are softer coats, fewer skin irritations, enhanced digestion and stool regularity, and better temper steadiness with fewer sugar crashes.’
All Lyka food is made with fresh new and sustainably-sourced substances and cooked at or down below 90C.
‘Even if you put items in the oven the temperature of the foodstuff alone will not really go up quite as considerably,’ Anna stated.
‘The better the warmth processing you go, the far more pure nutrients are destroyed and carcinogens can also form at superior temperatures.’
Given that its humble beginnings, Lyka has furnished extra than 10million meals to pet about the nation and enhanced the lives of numerous canines
The co-founders began slow but soon observed plenty of traction for Anna to be ready to leave her promoting job and aim on her business enterprise, affectionately named Lyka, total time.
Given that its humble beginnings, Lyka has provided much more than 10million meals to pet about the state and enhanced the life of lots of dogs.
Lyka’s accomplishment has just lately landed Anna and Dr Matt $30million worth of funding from traders which they pan to use to develop the company and modify how Aussies see pet food items.
‘As people, we realise that a well balanced, minimally processed, wholefood diet plan is essential for wellness, but do not pause to take into account that the very same is accurate for our animal companions,’ Anna reported.
‘Our canine are so a lot extra than family, so they ought to have to eat like it.’