“I and love and you” introduces 2 innovations at Natural Products Expo West

BOULDER, COLO. — “I and love and you” released two new goods for puppies and cats at All-natural Goods Expo West from March 7 to 11 in Anaheim, Calif. The new merchandise involve a lickable cat treat and a fresh doggy foodstuff method.

The new Treat Meow™ “Squeeze & Thank You” cat treats and Irresist-A-Bowls™ puppy foods had been made with aid from a holistic veterinarian and give purposeful health and fitness rewards.

Supply: “I and love and you”“We set out to make nutritious, scrumptious and sustainable items that our pet obsessed persons will love, and their very best mates will love even extra,” stated Michael Meyer, chief govt officer of “I and appreciate and you.”

Treat Meow “Squeeze & Thank You” lickable cat treats are accessible in a few kinds, just about every targeting a certain health concern and made with a diverse protein source. Immune Help is formulated with sustainably sourced seafood, Digestion Assist is formulated with cage-absolutely free rooster, and Skin & Coat Assist is formulated with wild-caught tuna. The treats are also formulated with prebiotics, pumpkin, zinc, Omega 3 and 6 fatty acids, and additional nutritional vitamins and minerals. They do not contain any grains, fillers or artificial substances.

The new cat treats are available in single-taste packs, offering four single-provide squeezable sticks, and a assortment pack, featuring 4 sticks of just about every flavor. The packaging is completely recyclable through TerraCycle. The treats are offered exclusively at Walmart and will soon be out there at grocery outlets and on-line vendors later on this 12 months.

“Our most recent cat start embodies our brand’s mission to give pet-obsessed moms and dads with a cat take care of they will experience self-assured giving their furry friend, figuring out it will guidance a healthier, happier lifestyle total of taste, appreciate and perform,” Meyer reported.

The new Irresist-A-Bowls foods is a “pantry-fresh, skillet” puppy food formulated with non-GMO, clean elements. Crafted in tiny batches, Irresist-A-Bowls are readily available in two types: a Rooster and Beef Recipe and a Rooster and Duck Recipe. The recipes are formulated with farm-elevated, grass-fed beef and cage-free of charge chicken, as very well as prebiotics to support digestive wellness. The diets ended up very first released in April 2022.

The contemporary dog food items is out there at Meijer, Walmart, Albertson Safeway, Kroger, Harris Teeter and Target, as very well as other grocery retailers, nationwide and on-line.

“Our mission is created on the idea that we see our pets as folks, our moreover kinds, and we share our love with them by way of foods,” reported Lindsey Rabaut, chief advertising and marketing officer. “In continuing this philosophy, our new line of Irresist-A-Bowls is delicious and practical foods designed with adore — and components you can see. Plus, prebiotics to aid aid digestion. We made this line to produce that straight-from-the-skillet homecooked meal that we know pet dogs would make for themselves… if they could.”

Read through additional about new pet foods and deal with goods.